More than 20 years have passed since I started working in the beauty industry and beauty medicine.


If you stay in the industry for a long time, you will have to do your daily work every day. It was hard to see this beauty industry or my own business, and I spent every day feeling strange from a slightly different angle. I had a lot of desire for change, but the beauty industry is too big anyway.

I spent my days in agony without knowing where to start. In the meantime, we have entered a difficult era of self-restraint to deal with infectious diseases.

In this trend of self-restraint, I saw and heard many people who went out of business or survived. It was in 2020 that I established Hatching Co., Ltd., asking myself, “I want to repay the industry for the experience I have cultivated so far.”


Hatching, the origin of our company’s name, is just like I’ve been living my life without breaking my shell, and I hope that everyone we’ve met will hatch on some occasion.


To the beauty industry that I have been taking care of so far, I would like to repay you from various perspectives, such as the art of attracting customers. We do not allow any compromise every day, and we only think about providing the best products to our customers safely.


In order to continue to revolutionize the beauty industry with you. I hope everyone who met us can help us hatch.


Watanabe Lumi

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